Discord for Business Vol. 2: Cannes-worthy ad product updates

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Welcome Back from Cannes Lions

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We’re fresh off our debut at Cannes Lions, a significant milestone for our expanding ad business. We held panels with leaders from Xbox, Kantar, and Unilever to discuss how Discord’s opt-in, community-first model is reshaping how brands connect with modern gamers.

The message was clear: gaming is now mainstream — and Discord is where those audiences talk, share, and influence each other.

Thank you to all our friends and partners who made our first year in Cannes a memorable one. 

Introducing Orbs & our newest measurement solution!

We’ve leveled up: Launch faster using built-in rewards, drive real engagement with incentives users care about, and prove ROI through trusted third-party Brand Lift.

• Introducing Orbs: Users can now earn Orbs, a new virtual currency, by completing your Quest — and redeem them for Discord's most sought-after perks, like profile cosmetics and our premium Nitro subscription. Because millions of users are looking for ways to earn Orbs, your ads attract higher engagement, longer interaction times, and stronger completion rates — with no need to develop your own incentive.
• Kantar brand lift studies: Now you can measure real outcomes directly tied to your campaign — like awareness, recall, and intent — using trusted third-party methodology. It's a clear, credible way to prove ROI and give your team confidence that advertising on Discord is driving meaningful brand impact.

We built these updates with a simple goal: to make advertising on Discord feel just as rewarding for users as it is effective for brands. Want to use Orbs or Brand Lift in your next campaign?

Mobile Quests are LIVE… join our beta!

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We're bringing Quests to mobile, and the response so far has been huge. After a successful Alpha with campaigns from giants like Marvel Snap, Tank Blitz, and Brawl Stars, we’re expanding to unlock more opportunities for brands to reach the fastest growing gaming segment where they live (on Discord!).

Our Beta program starts this August, now with AppsFlyer as our first mobile measurement partner — and we have a few remaining spots open for early access.

Want in? Reach out to your Discord rep or submit your interest here.

ICYMI

Discord x Netflix The Old Guard 2 Quest

To promote The Old Guard 2, Netflix and Mediahub launched a custom Discord server and a first-of-its-kind Video Quest featuring Uma Thurman, who plays a character named Discord in the movie (how could we not?). It’s a new kind of campaign, designed around where fans are already spending time.

2025 Gaming Trends Report 

Discord was featured in dentsu’s latest report, Gaming: Your Marketing Cheatcode, highlighting how our platform is driving the shift toward more social, immersive brand experiences in gaming. Dive in and get the full report here!

Thanks for reading! We’ll be back soon with more updates, insights, and opportunities to grow with Discord.

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— The Team @ Discord